A. Two types
B. Three types
C. Four types
D. Five types
A. specialty products
B. convenience services
C. augmented products
D. unsought industrial product
Marketing management is ____________?
A. Managing the marketing process
B. Monitoring the profitability of the companies products and services
C. Develog marketing strategies to move the company forward
D. The art and science of choosing target markets and getting, keeg, and growing customers through creating, delivering, and communicating superior customer value,
A. awareness
B. interest
C. evaluation and trial
D. all of above
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
A. availability heuristic
B. representative heuristic
C. anchoring heuristic
D. adjusting heuristic
A. evaluators
B. approvers
C. buyers
D. selectors