Consumer Markets and Buyer Behavior | Marketing Mcqs

The third step in new product development is?

Byadmin August 25, 2021July 17, 2022

The third step in new product development is?

A. product screening
B. business screening
C. systematic screening
D. concept development and testing

Creating Brand Equity | Marketing Mcqs

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

A. brand advantage
B. brand presence
C. brand performance
D. brand decline

Read More In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing

Read More The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
Customer Driven Marketing Strategy | Marketing Mcqs

The customer classification depends on?

The customer classification depends on?

A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above

Read More The customer classification depends on?
Collecting Information and Forecasting Demand | Marketing Mcqs

Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?

Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?

A. forecasting
B. ratio method
C. factor method
D. point scale method

Read More Under a given set of conditions, the art of anticipating and the behaviors of buyers is called ____________?
Conducting Marketing Research | Marketing Mcqs

The ‘Relative Perceived Quality’ is classified as ___________?

The ‘Relative Perceived Quality’ is classified as ___________?

A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metrics

Read More The ‘Relative Perceived Quality’ is classified as ___________?
Introduction to Marketing | Marketing Mcqs

The SBU’s in ‘Stars’ category requires?

The SBU’s in ‘Stars’ category requires?

A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c

Read More The SBU’s in ‘Stars’ category requires?

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