Customer Driven Marketing Strategy | Marketing Mcqs

The suitable example of ‘The Selling Concept’ is?

Byadmin August 25, 2021July 17, 2022

The suitable example of ‘The Selling Concept’ is?

A. Insurance or blood donations
B. Lenovo
C. Southwest Airlines
D. Bottled water industry

Marketing Mcqs | Personal Selling and Sales Promotion

The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?

A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring

Read More The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
Marketing Mcqs

The standard amount that must be sold by salesperson of the company’s total product is classified as?

The standard amount that must be sold by salesperson of the company’s total product is classified as?

A. sales contest
B. expense quota
C. production quota
D. sales quota

Read More The standard amount that must be sold by salesperson of the company’s total product is classified as?
Creating Brand Equity | Marketing Mcqs

In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?

In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?

A. bonding
B. brand relationship
C. brand evidence
D. brand existence

Read More In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
Marketing Mcqs

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability

Read More Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
Marketing Communications Customer Value | Marketing Mcqs

The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?

The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?

A. organizational climate
B. media climate
C. sales climate
D. outbound climate

Read More The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
Developing Marketing Strategies and Plans | Marketing Mcqs

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

Read More The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

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