Customer Driven Marketing Strategy | Marketing Mcqs

The strategy which does not after the large market to capture smaller share is called?

Byadmin August 25, 2021July 17, 2022

The strategy which does not after the large market to capture smaller share is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

Developing Marketing Strategies and Plans | Marketing Mcqs

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

Read More The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
Marketing Mcqs | Products | Services and Brands

The third step of cost based pricing is to?

The third step of cost based pricing is to?

A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value

Read More The third step of cost based pricing is to?
Customer Driven Marketing Strategy | Marketing Mcqs

The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

Read More The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?
Marketing Mcqs | Pricing Strategy

According to SWOT analysis, the analysis of Opportunities & Threats is part of?

According to SWOT analysis, the analysis of Opportunities & Threats is part of?

A. Internal environment
B. External environment
C. Both a and b
D. None of the above

Read More According to SWOT analysis, the analysis of Opportunities & Threats is part of?
Integrated Marketing Channels | Marketing Mcqs

The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict

Read More The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
Marketing Mcqs | Sustainable Marketing Social Responsibility and Ethics

The ‘natural forces or factors’ are considered in company’s environment called?

The ‘natural forces or factors’ are considered in company’s environment called?

A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above

Read More The ‘natural forces or factors’ are considered in company’s environment called?

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