Designing and Managing Services | Marketing Mcqs

The services such as repair and installation services are classified as __________?

Byadmin October 3, 2021July 17, 2022

The services such as repair and installation services are classified as __________?

A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services

Consumer Markets and Buyer Behavior | Marketing Mcqs

According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

A. real
B. win
C. worth doing
D. less worthy

Read More According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
Competitive Dynamics | Marketing Mcqs

The emulation of market leader’s product packaging with little variations is classified as ____________?

The emulation of market leader’s product packaging with little variations is classified as ____________?

A. imitator
B. adapter
C. counterfeiter
D. cloner

Read More The emulation of market leader’s product packaging with little variations is classified as ____________?
Crafting Brand Positioning | Marketing Mcqs

The concept of viewing brands as belief complexed system is classified as __________?

The concept of viewing brands as belief complexed system is classified as __________?

A. threaten branding
B. potential branding
C. primal branding
D. strength branding

Read More The concept of viewing brands as belief complexed system is classified as __________?
Marketing Communications Customer Value | Marketing Mcqs

The first step in personal selling process is to?

The first step in personal selling process is to?

A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration

Read More The first step in personal selling process is to?
Competitive Dynamics | Marketing Mcqs

The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?

The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?

A. flank attack
B. frontal attack
C. bypass attack
D. guerilla attack

Read More The marketing attack in which the attacker matches its product, price and distribution is classified as ____________?
Competitive Dynamics | Marketing Mcqs

The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?

The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?

A. technological attack
B. geographic attack
C. strategic attack
D. planned attack

Read More The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?

Similar Posts