Consumer Markets and Buyer Behavior | Marketing Mcqs

The second step in new product development is?

Byadmin August 25, 2021July 17, 2022

The second step in new product development is?

A. idea generation
B. product development
C. idea screening
D. business screening

Analyzing Business Markets | Marketing Mcqs

The demand which is not affected by price ranges is classified as________?

The demand which is not affected by price ranges is classified as________?

A. inelastic demand
B. elastic demand
C. inelastic price
D. elastic price

Read More The demand which is not affected by price ranges is classified as________?
Analyzing Marketing Environment | Marketing Mcqs

In the four Ps of marketing mix, the brand name can be classified as?

In the four Ps of marketing mix, the brand name can be classified as?

A. Place
B. Product
C. Price
D. Promotion

Read More In the four Ps of marketing mix, the brand name can be classified as?
Conducting Marketing Research | Marketing Mcqs

In sampling plan, the question ‘To whom should we survey?’ is the part of __________?

In sampling plan, the question ‘To whom should we survey?’ is the part of __________?

A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale

Read More In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
Developing Marketing Strategies and Plans | Marketing Mcqs

If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

A. $45.25
B. $40.25
C. $36.25
D. $32.25

Read More If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?
Identifying Market Segments and Targets | Marketing Mcqs

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension

Read More The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The extra payment awarded for sales program and advertising is classified as ___________?

The extra payment awarded for sales program and advertising is classified as ___________?

A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances

Read More The extra payment awarded for sales program and advertising is classified as ___________?

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