Customer Driven Marketing Strategy | Marketing Mcqs

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

Byadmin August 25, 2021July 17, 2022

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

Conducting Marketing Research | Marketing Mcqs

The decision made about the research approaches, data sources and sampling plan is included in__________?

The decision made about the research approaches, data sources and sampling plan is included in__________?

A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings

Read More The decision made about the research approaches, data sources and sampling plan is included in__________?
Conducting Marketing Research | Marketing Mcqs

The third step in the marketing research process is ___________?

The third step in the marketing research process is ___________?

A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices

Read More The third step in the marketing research process is ___________?
Marketing Mcqs | New Product Development

The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels

Read More The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
Collecting Information and Forecasting Demand | Marketing Mcqs

The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

A. management information system
B. marketing information system
C. financial information system
D. corporate information system

Read More The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
Direct and Online Marketing | Marketing Mcqs

When the new developed product concept is tested, the next immediate step is to?

When the new developed product concept is tested, the next immediate step is to?

A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network

Read More When the new developed product concept is tested, the next immediate step is to?
Marketing Mcqs | Retailing and Wholesaling Strategy

The services such as airlines and hotels are classified as?

The services such as airlines and hotels are classified as?

A. shopping products
B. unsought augmented products
C. sought specialty products
D. unsought convenience products

Read More The services such as airlines and hotels are classified as?

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