The SBU’s in ‘Stars’ category requires?
The SBU’s in ‘Stars’ category requires?
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
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The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?A. central cues
B. value cues
C. peripheral cues
D. value routeThe example of horizontal channel conflict between intermediary channels is ________?
The example of horizontal channel conflict between intermediary channels is ________?A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailersThe process of planning, analyzing, controlling and implementing the activities of sales force is classified as?
The process of planning, analyzing, controlling and implementing the activities of sales force is classified as?A. indirect sales management
B. direct sales management
C. sales force management
D. persuasion managementThe intensive distribution strategy works well for the products such as ___________?
The intensive distribution strategy works well for the products such as ___________?A. designer apparels
B. heavy machinery
C. real estate
D. soft drinks and snacksThe higher is the gap between product performance and customer expectations, the customer is?
The higher is the gap between product performance and customer expectations, the customer is?A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the aboveThe pricing strategy in which the company determines price it will make the targeted return is classified as?
The pricing strategy in which the company determines price it will make the targeted return is classified as?A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing