A. experimental research
B. observational research
C. ethnographic research
D. survey research
A. technological devices
B. random sample
C. questionnaires
D. stratified sample
A. perception
B. brand image
C. self-concept
D. self-image
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
A. capital items
B. business supply or service
C. materials and parts
D. all of the above
A. framing
B. outsourcing
C. off shoring
D. selling