Crafting Brand Positioning | Marketing Mcqs

The representation of consumer preferences and perceptions in visual manner is classified as __________?

Byadmin September 30, 2021July 17, 2022

The representation of consumer preferences and perceptions in visual manner is classified as __________?

A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation

Integrated Marketing Channels | Marketing Mcqs

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

A. selective policy
B. price policy
C. trade policy
D. distributive policy

Read More The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?
Analyzing Consumer Markets | Marketing Mcqs

The fear that product will not perform up to the expectations is classified as_________?

The fear that product will not perform up to the expectations is classified as_________?

A. physical risk
B. functional risk
C. financial risk
D. social risk

Read More The fear that product will not perform up to the expectations is classified as_________?
Marketing Communications Customer Value | Marketing Mcqs

The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?

The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?

A. organizational climate
B. media climate
C. sales climate
D. outbound climate

Read More The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
Analyzing Consumer Markets | Marketing Mcqs

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

A. lexicographic heuristics
B. eliminating heuristic
C. heuristics
D. conjunctive heuristic

Read More When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?
Customer Driven Marketing Strategy | Marketing Mcqs

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

A. global firm
B. expanding firm
C. premium firm
D. challenger firm

Read More The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
Integrated Marketing Channels | Marketing Mcqs

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

A. trade-relations mix
B. spatial-relations mix
C. jobbers-relations mix
D. shoppers-relations mix

Read More The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

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