Conducting Marketing Research | Marketing Mcqs

The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?

Byadmin September 30, 2021July 17, 2022

The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?

A. stakeholder performance scorecard
B. marketing dashboards
C. customer performance scorecard
D. market performance record

Analyzing Consumer Markets | Marketing Mcqs

The criteria or standard of how marketing offering meet the initial demand is classified as _____________?

The criteria or standard of how marketing offering meet the initial demand is classified as _____________?

A. consideration set
B. availability set
C. total set of brands
D. brands awareness

Read More The criteria or standard of how marketing offering meet the initial demand is classified as _____________?
Analyzing Consumer Markets | Marketing Mcqs

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic

Read More The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
Consumer Markets and Buyer Behavior | Marketing Mcqs

In business markets the demand is more?

In business markets the demand is more?

A. elastic
B. inelastic
C. realistic
D. insignificant

Read More In business markets the demand is more?
Creating Brand Equity | Marketing Mcqs

The branding strategies alternatively use by the marketer’s do not include ________?

The branding strategies alternatively use by the marketer’s do not include ________?

A. individual brand names
B. company brand name
C. sub-brand name
D. variant brands

Read More The branding strategies alternatively use by the marketer’s do not include ________?
Direct and Online Marketing | Marketing Mcqs

The tendency of difficult understanding related to use of market offering is called?

The tendency of difficult understanding related to use of market offering is called?

A. relative advantage
B. complexity
C. communicability
D. compatibility

Read More The tendency of difficult understanding related to use of market offering is called?
Customer Driven Marketing Strategy | Marketing Mcqs

The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

Read More The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

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