Designing and Managing Services | Marketing Mcqs

The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

Byadmin October 3, 2021July 17, 2022

The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities

Marketing Mcqs | Product Strategy Setting

The measure of expected life of any product under stressful conditions is classified as ________?

The measure of expected life of any product under stressful conditions is classified as ________?

A. durability
B. performance quality
C. reliability
D. conformance quality

Read More The measure of expected life of any product under stressful conditions is classified as ________?
Conducting Marketing Research | Marketing Mcqs

If the points of parity and points of difference are not credible of both categories then the brand is ________?

If the points of parity and points of difference are not credible of both categories then the brand is ________?

A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference

Read More If the points of parity and points of difference are not credible of both categories then the brand is ________?
Marketing Mcqs | Products | Services and Brands

The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?

The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?

A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances

Read More The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
Consumer Markets and Buyer Behavior | Marketing Mcqs

The kind of cost which does not vary with the level of production of company or level of sales is classified as?

The kind of cost which does not vary with the level of production of company or level of sales is classified as?

A. variable costs
B. fixed costs
C. total costs
D. all of above

Read More The kind of cost which does not vary with the level of production of company or level of sales is classified as?
Analyzing Business Markets | Marketing Mcqs

The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?

The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?

A. modified buyers
B. modified task
C. modified rebuy
D. modified buy

Read More The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
Integrated Marketing Channels | Marketing Mcqs

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

A. jobbers
B. shoppers
C. market stoppers
D. brokers

Read More The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

Similar Posts