Managing Marketing Information Customer Insights | Marketing Mcqs

The products that requires mass marketing by producers and manufacturers are classified as?

Byadmin August 26, 2021July 17, 2022

The products that requires mass marketing by producers and manufacturers are classified as?

A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services

Company and Marketing Strategy | Marketing Mcqs

Considering competitive positions, the company with the largest share in market in its industry is classified as?

Considering competitive positions, the company with the largest share in market in its industry is classified as?

A. market challenger
B. market leader
C. market follower
D. market niche

Read More Considering competitive positions, the company with the largest share in market in its industry is classified as?
Marketing Mcqs | Product Strategy Setting

The examples of non-durable goods are _________?

The examples of non-durable goods are _________?

A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators

Read More The examples of non-durable goods are _________?
Marketing Mcqs | Personal Selling and Sales Promotion

The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?

The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?

A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount

Read More The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
Collecting Information and Forecasting Demand | Marketing Mcqs

The comparison of potential and current levels of market demand is called ______________?

The comparison of potential and current levels of market demand is called ______________?

A. market penetration index
B. target market index
C. potential market index
D. available market index

Read More The comparison of potential and current levels of market demand is called ______________?
Marketing Mcqs | Product Strategy Setting

The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

A. line deepening
B. line filling
C. line stretching
D. line consistency

Read More The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
Analyzing Consumer Markets | Marketing Mcqs

In industry, market is affected by marketing expenditures of companies is called ___________?

In industry, market is affected by marketing expenditures of companies is called ___________?

A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure

Read More In industry, market is affected by marketing expenditures of companies is called ___________?

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