A. convenience products
B. shopping products
C. customer value
D. branding
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index
A. leader groups
B. party groups
C. aspiration groups
D. associative groups
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
A. Insurance or blood donations
B. Lenovo
C. Southwest Airlines
D. Bottled water industry
A. upper middles
B. working class
C. lower uppers
D. upper uppers