The product life cycle stages helps in describing?
The product life cycle stages helps in describing?
A. product class
B. product form
C. brand
D. all of above
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The ‘Relative Perceived Quality’ is classified as ___________?
The ‘Relative Perceived Quality’ is classified as ___________?A. unit metrics
B. procedural metrics
C. marketing external metrics
D. sampling metricsIn close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?
In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?A. semantic differential
B. Likert scale
C. multiple choice
D. dichotomousThe separate firm engaged in wholesaling activities is classified as?
The separate firm engaged in wholesaling activities is classified as?A. outbound franchisor
B. franchisee
C. wholesaler
D. franchisorThe ‘market-development strategy’ is used to gain market share __________?
The ‘market-development strategy’ is used to gain market share __________?A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current marketThe process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain managementThe major strategies regarding promotion mix are?
The major strategies regarding promotion mix are?A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy