A. product development
B. growth
C. maturity and decline
D. all of above
A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above
A. develop research plan
B. defining research objectives
C. analyzing market offerings
D. storing the findings
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict
A. expected products
B. basic product
C. augmented products
D. potential product
A. integrated logistics management
B. intermodal logistics management
C. intra-modal logistics management
D. exclusive logistics management