Analyzing Consumer Markets | Marketing Mcqs

The process about how the individual customer come to know about the market offering, is classified as________?

Byadmin September 29, 2021August 15, 2022

The process about how the individual customer come to know about the market offering, is classified as________?

A. total set of brands
B. brands awareness
C. consideration set
D. availability set

Global Marketplace | Marketing Mcqs

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c

Read More In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
Marketing Communications Customer Value | Marketing Mcqs

The kind of costs which is directly proportional to level of production are called?

The kind of costs which is directly proportional to level of production are called?

A. total costs
B. overhead costs
C. variable costs
D. fixed costs

Read More The kind of costs which is directly proportional to level of production are called?
Creating Brand Equity | Marketing Mcqs

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

A. brand advantage
B. brand presence
C. brand performance
D. brand decline

Read More In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
Marketing Mcqs | Product Strategy Setting

The goods that are frequently and immediately bought by consumer’s are classified as ___________?

The goods that are frequently and immediately bought by consumer’s are classified as ___________?

A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods

Read More The goods that are frequently and immediately bought by consumer’s are classified as ___________?
Marketing Mcqs | New Product Development

The overlapping of steps for more efficient and effective product development with closely working departments is classified as?

The overlapping of steps for more efficient and effective product development with closely working departments is classified as?

A. customer centered product development
B. team based product development
C. systematic product development
D. concentrated product development

Read More The overlapping of steps for more efficient and effective product development with closely working departments is classified as?
Business Markets and Buyer Behavior | Marketing Mcqs

The ‘value proposition’ is called brands?

The ‘value proposition’ is called brands?

A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage

Read More The ‘value proposition’ is called brands?

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