A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services
A. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and b
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation
A. oligopolistic discount
B. equalizing discount
C. offset discount
D. seasonal discount
A. house of products
B. branded house strategy
C. house of brands
D. strategy house