Managing Marketing Information Customer Insights | Marketing Mcqs

The office equipment such as computers and fax machines are best examples of?

Byadmin August 26, 2021July 17, 2022

The office equipment such as computers and fax machines are best examples of?

A. industrial accessory equipment
B. industrial office equipment
C. fixed equipment
D. installation

Analyzing Marketing Environment | Marketing Mcqs

Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?

Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?

A. market challenger
B. market leader
C. market follower
D. market niche

Read More Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
Analyzing Marketing Environment | Marketing Mcqs

The kind of understanding the company gets from marketing information is known as?

The kind of understanding the company gets from marketing information is known as?

A. marketing information system
B. customer insights
C. competitive marketing database
D. variable testing data base

Read More The kind of understanding the company gets from marketing information is known as?
Analyzing Consumer Markets | Marketing Mcqs

The form of human society ‘social stratification’ is classified as__________?

The form of human society ‘social stratification’ is classified as__________?

A. social classes
B. economic variables
C. internal factors
D. external factors

Read More The form of human society ‘social stratification’ is classified as__________?
Analyzing Consumer Markets | Marketing Mcqs

The degree of perceived risk varies with ___________?

The degree of perceived risk varies with ___________?

A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above

Read More The degree of perceived risk varies with ___________?
Conducting Marketing Research | Marketing Mcqs

The marketing internal sampling metrics consist of ________?

The marketing internal sampling metrics consist of ________?

A. relative employee satisfaction
B. level of customer dissatisfaction
C. active innovation support
D. both A and C

Read More The marketing internal sampling metrics consist of ________?
Creating Brand Equity | Marketing Mcqs

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies

Read More The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

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