The needs of customers are triggered by?
The needs of customers are triggered by?
A. internal stimuli
B. external stimuli
C. both a and b
D. none of above
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The Macro environment includes?
The Macro environment includes?A. Demographic factors
B. Technological factors
C. The suppliers
D. Both a and bConsidering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?A. online media
B. print media
C. broadcast media
D. display mediaConsidering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?A. sales promotion
B. personal selling
C. public relations
D. advertisingThe basic competitive strategies includes?
The basic competitive strategies includes?A. cost leadership
B. focusing strategy
C. differentiation
D. all of aboveThe series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluationThe arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?
The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS