The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as June 8, 2021 by admin Question: The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as A. Appeal B. Need C. Demand D. Desire Answer» a. Appeal Note: The above multiple-choice question is for all general and Competitive Exams in India.