The ‘Millennial’ are also classified as?
The ‘Millennial’ are also classified as?
A. generation X
B. generation Y
C. baby boomers
D. both a and b
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If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?A. bi-product pricing
B. optional product pricing
C. Two way pricing
D. Two part pricingIn the new product development process, after the analysis of business the next step to be taken is?
In the new product development process, after the analysis of business the next step to be taken is?A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketingThe situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?A. brand classification
B. brand association
C. brand dilution
D. brand prestigeThe customer driven marketing strategy is another name of?
The customer driven marketing strategy is another name of?A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing conceptThe distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreementThe second step of value based pricing is to?
The second step of value based pricing is to?A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price