A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
A. potential market
B. available market
C. target market
D. penetrated market
A. micro segment
B. niche segments
C. super segments
D. similar segments
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions
The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers
A. interactive net
B. internet
C. intranet
D. extranet
A. adoption
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior