Analyzing Business Markets | Marketing Mcqs

The markets in which participants directly exchange goods or services are classified as________?

Byadmin September 29, 2021August 15, 2022

The markets in which participants directly exchange goods or services are classified as________?

A. public markets
B. barter markets
C. buying markets
D. private alliances

Introduction to Marketing | Marketing Mcqs

The market offering that is essentially intangible is called?

The market offering that is essentially intangible is called?

A. services
B. products
C. commodity
D. competitive edge

Read More The market offering that is essentially intangible is called?
Conducting Marketing Research | Marketing Mcqs

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

A. communication
B. inspiration
C. simplifying
D. straddling

Read More In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
Marketing Mcqs | Products | Services and Brands

The classic examples of pleasing products are?

The classic examples of pleasing products are?

A. nutritious high fiber cereals
B. insurance products
C. ineffective medicines
D. junk food and cigarettes

Read More The classic examples of pleasing products are?
Customer Driven Marketing Strategy | Marketing Mcqs

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

Read More The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?
Conducting Marketing Research | Marketing Mcqs

The external marketing metrics consist of _________?

The external marketing metrics consist of _________?

A. perceived quality and awareness
B. customer loyalty and retention
C. freedom to fall
D. both A and B

Read More The external marketing metrics consist of _________?
Marketing Mcqs | Personal Selling and Sales Promotion

The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing

Read More The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?

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