The marketing strategy starts with?
The marketing strategy starts with?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
A. belief
B. attitude
C. learning
D. both b and c
A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept
A. difficult products
B. sought services
C. sought products
D. convenient products
A. unsought specialty products
B. business services
C. accessory equipment
D. business advisory services
A. the product life cycle stage
B. the product growth cycle stage
C. a company’s internal equity
D. the company’s external equity
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing