A. syndicated research firms
B. custom marketing research firms
C. specialty line marketing firms
D. product alliance firms
A. high
B. low
C. average
D. moderate
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample
A. multitasking
B. motivational aspects
C. time constrained
D. money constrained
A. high
B. low
C. average
D. moderate
A. open ended question
B. close ended question
C. Both a and b
D. none of above
The most formal definition of marketing is ____________?
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
E. improving the quality of life for consumers