The market segments must be?
The market segments must be?
A. attainable
B. measureable
C. accessible
D. all of above
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The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?A. premium database
B. customer database
C. event database
D. rebate databaseThe percentage of service ownership in a population is called ____________?
The percentage of service ownership in a population is called ____________?A. product-index percentage
B. market share percentage
C. product potential percentage
D. product-penetration percentageThe trial amount of any market offering for limited time before full introduction in market is classified as?
The trial amount of any market offering for limited time before full introduction in market is classified as?A. premium
B. advertising specialties
C. sample
D. couponThe strategy to segregate small amount of gains from large amount of loss includes ____________?
The strategy to segregate small amount of gains from large amount of loss includes ____________?A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principleThe systematic design which analysis and report the data is called _________?
The systematic design which analysis and report the data is called _________?A. systematic research
B. research validity
C. marketing research
D. research processThe buying mode in which the buyer changes product prices and requirements is classified as________?
The buying mode in which the buyer changes product prices and requirements is classified as________?A. modified rebuy
B. modified buy
C. modified buyers
D. modified task