A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above
A. quality metrics
B. loyalty metrics
C. internal marketing metrics
D. perceived metrics
A. contractual transaction
B. bare bones
C. contractual selling
D. contractual buying
A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value
A. recognize problem
B. evaluation of substitutes
C. deciding information sources
D. research dynamics
A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions