The Market consists of?
The Market consists of?
A. Potential buyers
B. Actual buyers
C. Both a and b
D. None of the above
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The types of good value pricing includes?
The types of good value pricing includes?A. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and bThe buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?A. modified task
B. straight rebuy
C. new task
D. modified rebuyIn the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?A. product line
B. product class
C. need family
D. product familyThe buyer-supplier relationship defines by formal contract having low trust and interaction is classified as________?
The buyer-supplier relationship defines by formal contract having low trust and interaction is classified as________?A. contractual transaction
B. bare bones
C. contractual selling
D. contractual buyingThe strategy of launching new product in new market is known as?
The strategy of launching new product in new market is known as?A. Market penetration
B. Product development
C. Market development
D. DiversificationFor marketing success, it is required to build relationships with?
For marketing success, it is required to build relationships with?A. Suppliers & customers
B. Marketing intermediaries
C. Competitors
D. All of above