Designing and Managing Services | Marketing Mcqs

The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?

Byadmin October 3, 2021July 17, 2022

The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?

A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities

Company and Marketing Strategy | Marketing Mcqs

Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?

Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

Read More Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
Company and Marketing Strategy | Marketing Mcqs

The person’s own living or interacting and acting pattern is classified?

The person’s own living or interacting and acting pattern is classified?

A. lifestyle
B. personality and self-concept
C. social class
D. None of the above

Read More The person’s own living or interacting and acting pattern is classified?
Creating Brand Equity | Marketing Mcqs

The parent brand introducing new product within the existing category is considered as __________?

The parent brand introducing new product within the existing category is considered as __________?

A. line extension
B. category extension
C. parent extension
D. brand extension

Read More The parent brand introducing new product within the existing category is considered as __________?
Marketing Mcqs | New Product Development

If the fast food chain has conflict to some of its franchises then this conflict is considered as?

If the fast food chain has conflict to some of its franchises then this conflict is considered as?

A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict

Read More If the fast food chain has conflict to some of its franchises then this conflict is considered as?
Conducting Marketing Research | Marketing Mcqs

A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?

A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?

A. survey research
B. focus group researcher
C. ethnographic research
D. observational research

Read More A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The ‘value chain’ identifies primary activities and __________?

The ‘value chain’ identifies primary activities and __________?

A. Four support activities
B. Five support activities
C. Six support activities
D. Seven support activates

Read More The ‘value chain’ identifies primary activities and __________?

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