Managing Marketing Information Customer Insights | Marketing Mcqs

The highly loyal but less potential profitable customer’s group is of?

Byadmin August 26, 2021July 17, 2022

The highly loyal but less potential profitable customer’s group is of?

A. Butterflies
B. Barnacles
C. True friends
D. Strangers

Business Markets and Buyer Behavior | Marketing Mcqs

Top management sets the company’s?

Top management sets the company’s?

A. Mission
B. Objectives
C. Vision
D. All of above

Read More Top management sets the company’s?
Developing Marketing Strategies and Plans | Marketing Mcqs

The ‘operations, sales and services’ are the part of firm’s value chain _________?

The ‘operations, sales and services’ are the part of firm’s value chain _________?

A. marketing activities
B. financial activities
C. raw materials
D. primary activities

Read More The ‘operations, sales and services’ are the part of firm’s value chain _________?
Direct and Online Marketing | Marketing Mcqs

The way the consumers feel or perceive towards an actual product or potential market offering is called?

The way the consumers feel or perceive towards an actual product or potential market offering is called?

A. sales concept
B. product idea
C. product image
D. customer management

Read More The way the consumers feel or perceive towards an actual product or potential market offering is called?
Conducting Marketing Research | Marketing Mcqs

When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?

When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?

A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group

Read More When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
Marketing Mcqs | New Product Development

The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?

The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?

A. fads
B. customs
C. tradition
D. norms

Read More The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
Analyzing Consumer Markets | Marketing Mcqs

The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?

The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?

A. heuristics
B. realistic
C. realistic
D. social heuristic

Read More The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?

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