The growth share matrix divides SBU’s in
The growth share matrix divides SBU’s in
A. 2 types
B. 3 types
C. 4 types
D. 5 types
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With the passage of time, the new-buy situations become_________?
With the passage of time, the new-buy situations become_________?A. straight rebuy
B. straight buy
C. new rebuy
D. modified rebuyThe set of stages through which the customers pass through while purchasing the market offerings are classified as?
The set of stages through which the customers pass through while purchasing the market offerings are classified as?A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stageAll the activities that define the target markets and potential customer’s is the part of _________?
All the activities that define the target markets and potential customer’s is the part of _________?A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering processThe person self-image also called as its?
The person self-image also called as its?A. lifestyle
B. personality
C. social class
D. self-conceptThe determinants of service quality in service-quality model includes ____________?
The determinants of service quality in service-quality model includes ____________?A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the aboveThe market segmentation based on customers race and nationality is an example of?
The market segmentation based on customers race and nationality is an example of?A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation