A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis
A. lining principle
B. cancellation principle
C. golden lining principle
D. segregate principle
A. family orientation
B. inspirational orientation
C. group orientation
D. opinion orientation
A. controlled test markets
B. simulated test markets
C. free test markets
D. both a and b
A. determining specific features
B. determining product price
C. determining product inventory
D. both A and B
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model