A. relative advantage
B. divisibility
C. communicability
D. all of above
A. Designing a marketing strategy
B. Create customer delight
C. Understanding customer needs and wants
D. Capturing value from customers
A. marketing process
B. selling process
C. intermediation process
D. nominal process
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b
A. negative
B. continuously rising
C. higher
D. declining
A. full-service retailers
B. self-service retailers
C. limited service retailers
D. super retailers
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict