Conducting Marketing Research | Marketing Mcqs

The decision made about the research approaches, data sources and sampling plan is included in__________?

Byadmin September 30, 2021July 17, 2022

The decision made about the research approaches, data sources and sampling plan is included in__________?

A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings

Creating Brand Equity | Marketing Mcqs

The added value on products and services is called ________?

The added value on products and services is called ________?

A. advertising
B. brand equity
C. branding
D. valuing

Read More The added value on products and services is called ________?
Marketing Mcqs | Pricing Capturing Customer Value

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

A. sense of broad marketing
B. sense of mission marketing
C. sense of vision marketing
D. societal marketing

Read More The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
Creating Brand Equity | Marketing Mcqs

The branding strategy is also called ___________?

The branding strategy is also called ___________?

A. brand architecture
B. branding rate
C. brand earnings
D. brand responsiveness

Read More The branding strategy is also called ___________?
Integrated Marketing Channels | Marketing Mcqs

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

A. hybrid network
B. value network
C. functional network
D. predatory network

Read More The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
Creating Long-term Loyalty Relationships | Marketing Mcqs

The technique which tries to identify real cost of serving an individual customer is called ______?

The technique which tries to identify real cost of serving an individual customer is called ______?

A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting

Read More The technique which tries to identify real cost of serving an individual customer is called ______?
Competitive Advantage | Marketing Mcqs

The mental process in which customer ends up as buyer of a new product is called?

The mental process in which customer ends up as buyer of a new product is called?

A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior

Read More The mental process in which customer ends up as buyer of a new product is called?

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