A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above
A. differentiability
B. repair-ability
C. conformability
D. perform-ability
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
A. telephone marketing
B. online marketing
C. offline marketing
D. None of these
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict
A. product
B. service
C. core benefit
D. potential product
A. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity