A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes
A. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing
A. advertising
B. brand equity
C. branding
D. valuing
A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B
A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above