Customer Driven Marketing Strategy | Marketing Mcqs

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

Byadmin August 25, 2021July 17, 2022

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

A. premium database
B. customer database
C. event database
D. rebate database

Developing Marketing Strategies and Plans | Marketing Mcqs

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

Read More The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
Identifying Market Segments and Targets | Marketing Mcqs

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A. thinkers
B. non-thinkers
C. motivators
D. non-motivators

Read More The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
Consumer Markets and Buyer Behavior | Marketing Mcqs

The marketing services agencies includes?

The marketing services agencies includes?

A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above

Read More The marketing services agencies includes?
Analyzing Business Markets | Marketing Mcqs

The government buying consists of weapons and other communication system is called_________?

The government buying consists of weapons and other communication system is called_________?

A. systems contracting
B. system selling
C. systems buying
D. dealers

Read More The government buying consists of weapons and other communication system is called_________?
Creating Brand Equity | Marketing Mcqs

The stage when customers think about a brand under consumption situation is classified as ___________?

The stage when customers think about a brand under consumption situation is classified as ___________?

A. brand salience
B. brand performance
C. brand imagery
D. brand feelings

Read More The stage when customers think about a brand under consumption situation is classified as ___________?
Marketing Mcqs | New Product Development

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

A. sales promotion
B. personal selling
C. public relations
D. advertising

Read More According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?

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