A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
A. durability
B. performance quality
C. reliability
D. conformance quality
A. the product life cycle stage
B. the product growth cycle stage
C. a company’s internal equity
D. the company’s external equity
A. market demand
B. product demand
C. services demand
D. customer buying power
A. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods
A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process