Analyzing Business Markets | Marketing Mcqs

The companies join together to gain more discounts on volume purchases are classified as________?

Byadmin September 29, 2021August 15, 2022

The companies join together to gain more discounts on volume purchases are classified as________?

A. barter alliances
B. buying markets
C. buying alliances
D. private exchanges

Consumer Markets and Buyer Behavior | Marketing Mcqs

The demand which is affected by price changes in short term is?

The demand which is affected by price changes in short term is?

A. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand

Read More The demand which is affected by price changes in short term is?
Competitive Dynamics | Marketing Mcqs

The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?

The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?

A. mobile defense
B. static defense
C. stable defense
D. unstable defenses

Read More The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
Identifying Market Segments and Targets | Marketing Mcqs

According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?

According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?

A. makers
B. survivors
C. thinkers
D. believers

Read More According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
Customer Driven Marketing Strategy | Marketing Mcqs

The segment that could be reached easily and well served is considered as?

The segment that could be reached easily and well served is considered as?

A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment

Read More The segment that could be reached easily and well served is considered as?
Developing Marketing Strategies and Plans | Marketing Mcqs

The ‘diversification strategy’ is used to gain market share in __________?

The ‘diversification strategy’ is used to gain market share in __________?

A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets

Read More The ‘diversification strategy’ is used to gain market share in __________?
Marketing Mcqs | New Product Development

The message framework design AIDA stands for?

The message framework design AIDA stands for?

A. action, intention, design and attention
B. action, interest, desire and attention
C. agency, intention, design and attention
D. attention, interest, desire and action

Read More The message framework design AIDA stands for?

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