Conducting Marketing Research | Marketing Mcqs

The collection of data through primary and secondary data sources is classified as __________?

Byadmin September 29, 2021July 17, 2022

The collection of data through primary and secondary data sources is classified as __________?

A. data sources
B. observational research
C. objective research
D. applied research

Managing Marketing Information Customer Insights | Marketing Mcqs

The type of market offerings that customers buy without committing any buying efforts are called?

The type of market offerings that customers buy without committing any buying efforts are called?

A. specialty products
B. local goods
C. convenience products
D. industrial products

Read More The type of market offerings that customers buy without committing any buying efforts are called?
Analyzing Consumer Markets | Marketing Mcqs

The religious groups and trade-union groups are best classified in _____________?

The religious groups and trade-union groups are best classified in _____________?

A. primary groups
B. secondary groups
C. membership groups
D. transaction groups

Read More The religious groups and trade-union groups are best classified in _____________?
Integrated Marketing Channels | Marketing Mcqs

The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers

Read More The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
Company and Marketing Strategy | Marketing Mcqs

The international markets can be segmented on the basis of factors such as?

The international markets can be segmented on the basis of factors such as?

A. geographic location
B. cultural factors
C. economic factors
D. all of above

Read More The international markets can be segmented on the basis of factors such as?
Conducting Marketing Research | Marketing Mcqs

The ‘market share value’ is best classified as ___________?

The ‘market share value’ is best classified as ___________?

A. marketing external metrics
B. sampling metrics
C. unit metrics
D. procedural metrics

Read More The ‘market share value’ is best classified as ___________?
Conducting Marketing Research | Marketing Mcqs

The type of question which consists of an importance scale for some attributes and respondents is classified as ________?

The type of question which consists of an importance scale for some attributes and respondents is classified as ________?

A. semantic differential
B. importance scale
C. multidimensional scale
D. least important scale

Read More The type of question which consists of an importance scale for some attributes and respondents is classified as ________?

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