A. variability and inseparability
B. intangibility
C. perishability
D. all of the above
A. line consistency
B. line stretching
C. line filling
D. line depth
A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. point of differences
B. points of priority
C. points of membership category
D. point of similarities
A. product class
B. product form
C. brand
D. all of above
A. performance
B. advantage
C. presence
D. brand relevance