Analyzing Business Markets | Marketing Mcqs

The buying mode in which the buyer purchases products or services for the very first time is classified as________?

Byadmin September 29, 2021August 15, 2022

The buying mode in which the buyer purchases products or services for the very first time is classified as________?

A. new task
B. modified task
C. straight task
D. in-house task

Marketing Mcqs | Products | Services and Brands

The distribution of branded products through one or few outlets is called?

The distribution of branded products through one or few outlets is called?

A. unsought products
B. industrial products
C. specialty products
D. augmented products

Read More The distribution of branded products through one or few outlets is called?
Marketing Mcqs | Personal Selling and Sales Promotion

The type of product development which is systematic, holistic and not compartmentalized is said to be?

The type of product development which is systematic, holistic and not compartmentalized is said to be?

A. customer centered product development
B. team based product development
C. systematic product development
D. concentration based development

Read More The type of product development which is systematic, holistic and not compartmentalized is said to be?
Marketing Mcqs | Personal Selling and Sales Promotion

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

A. optional pricing
B. product line pricing
C. competitive pricing
D. captive pricing

Read More The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
Collecting Information and Forecasting Demand | Marketing Mcqs

The distance between market potential and minimum demand is said to be ___________?

The distance between market potential and minimum demand is said to be ___________?

A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity

Read More The distance between market potential and minimum demand is said to be ___________?
Consumer Markets and Buyer Behavior | Marketing Mcqs

To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

Read More To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
Integrated Marketing Channels | Marketing Mcqs

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict

Read More The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

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