Crafting Brand Positioning | Marketing Mcqs

The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?

Byadmin September 30, 2021July 17, 2022

The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?

A. narrative branding
B. explained branding
C. potential branding
D. weak branding

Developing Marketing Strategies and Plans | Marketing Mcqs

The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing

Read More The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
Creating Brand Equity | Marketing Mcqs

The stages in the brand development according to successive quadrants are considered as ___________?

The stages in the brand development according to successive quadrants are considered as ___________?

A. brand grid
B. power grid
C. reporting grid
D. knowledge grid

Read More The stages in the brand development according to successive quadrants are considered as ___________?
Identifying Market Segments and Targets | Marketing Mcqs

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension

Read More The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
Company and Marketing Strategy | Marketing Mcqs

The ‘undifferentiated marketing’ is also called as?

The ‘undifferentiated marketing’ is also called as?

A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing

Read More The ‘undifferentiated marketing’ is also called as?
Developing Marketing Strategies and Plans | Marketing Mcqs

The factor which does not lead in product price increasing is _________?

The factor which does not lead in product price increasing is _________?

A. cost inflation
B. over demand
C. anticipatory pricing
D. predatory pricing

Read More The factor which does not lead in product price increasing is _________?
Analyzing Business Markets | Marketing Mcqs

The websites on which customer can order through distributed catalogs are classified as_________?

The websites on which customer can order through distributed catalogs are classified as_________?

A. ordering sites
B. catalog sites
C. procurement sites
D. distribution sites

Read More The websites on which customer can order through distributed catalogs are classified as_________?

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