Crafting Brand Positioning | Marketing Mcqs

The brand attributes associations that are not unique but similar to some other brands are classified as __________?

Byadmin September 30, 2021July 17, 2022

The brand attributes associations that are not unique but similar to some other brands are classified as __________?

A. points of disparity
B. points of parity
C. points of difference
D. similar attributes

Marketing Mcqs | Products | Services and Brands

Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

A. selective market
B. super market
C. extensive market
D. exclusive market

Read More Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?
Analyzing Consumer Markets | Marketing Mcqs

The information is acquired from examining, handling and usage of the product is classified as__________?

The information is acquired from examining, handling and usage of the product is classified as__________?

A. personal sources
B. commercial sources
C. public sources
D. experimental sources

Read More The information is acquired from examining, handling and usage of the product is classified as__________?
Managing Marketing Information Customer Insights | Marketing Mcqs

Stock market investors are considered as example of?

Stock market investors are considered as example of?

A. Strangers
B. Butterflies
C. True friends
D. Barnacles

Read More Stock market investors are considered as example of?
Consumer Markets and Buyer Behavior | Marketing Mcqs

The pricing strategy used to set prices of the products that are must be used with the main product is called?

The pricing strategy used to set prices of the products that are must be used with the main product is called?

A. optional product pricing
B. product line pricing
C. competitive pricing
D. captive product pricing

Read More The pricing strategy used to set prices of the products that are must be used with the main product is called?
Marketing Mcqs | New Product Development

If the product ideas source is company’s own research and development department, it is said to be?

If the product ideas source is company’s own research and development department, it is said to be?

A. internal idea sources
B. external idea sources
C. systematic idea sources
D. resourcing

Read More If the product ideas source is company’s own research and development department, it is said to be?
Analyzing Consumer Markets | Marketing Mcqs

The person’s specific traits that can be attributed to any brand are classified as____________?

The person’s specific traits that can be attributed to any brand are classified as____________?

A. brand personality
B. personality
C. self-goals
D. self-values

Read More The person’s specific traits that can be attributed to any brand are classified as____________?

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