Conducting Marketing Research | Marketing Mcqs

The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?

Byadmin September 30, 2021July 17, 2022

The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?

A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway

Analyzing Consumer Markets | Marketing Mcqs

In industry, market is affected by marketing expenditures of companies is called ___________?

In industry, market is affected by marketing expenditures of companies is called ___________?

A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure

Read More In industry, market is affected by marketing expenditures of companies is called ___________?
Customer Driven Marketing Strategy | Marketing Mcqs

The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?

The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?

A. direct mail marketing
B. kiosk marketing
C. catalog marketing
D. premium marketing

Read More The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?
Creating Brand Equity | Marketing Mcqs

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain

Read More The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
Creating Brand Equity | Marketing Mcqs

The way in which customer’s think and act in terms of prices and market share is classified as __________?

The way in which customer’s think and act in terms of prices and market share is classified as __________?

A. branding
B. valuing
C. advertising
D. brand equity

Read More The way in which customer’s think and act in terms of prices and market share is classified as __________?
Collecting Information and Forecasting Demand | Marketing Mcqs

The combination consists average past sales and most recent sales are ______________?

The combination consists average past sales and most recent sales are ______________?

A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast

Read More The combination consists average past sales and most recent sales are ______________?
Developing Marketing Strategies and Plans | Marketing Mcqs

The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

A. barter
B. compensation deal
C. offset
D. buy back arrangement

Read More The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

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