Designing and Managing Services | Marketing Mcqs

The act of specific performance offered by one party to another and tangible in nature is classified as __________?

Byadmin October 3, 2021July 17, 2022

The act of specific performance offered by one party to another and tangible in nature is classified as __________?

A. service
B. product
C. co-branding
D. None of the above

Marketing Mcqs | Products | Services and Brands

The products such as major household appliances like TVs and refrigerators are classified as?

The products such as major household appliances like TVs and refrigerators are classified as?

A. convenience sought products
B. unsought industrial products
C. sought non-specialty products
D. shopping products

Read More The products such as major household appliances like TVs and refrigerators are classified as?
Marketing Mcqs | New Product Development

The broad categories of communication channels are?

The broad categories of communication channels are?

A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c

Read More The broad categories of communication channels are?
Analyzing Business Markets | Marketing Mcqs

The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?

The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?

A. small buying
B. procedure buying
C. organizational buying
D. large buying

Read More The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
Conducting Marketing Research | Marketing Mcqs

The first step in marketing research process is to

The first step in marketing research process is to

A. define problem
B. stating research objectives
C. deciding research approach
D. both A and B

Read More The first step in marketing research process is to
Managing Marketing Information Customer Insights | Marketing Mcqs

The focus on distribution efficiency is integral part of?

The focus on distribution efficiency is integral part of?

A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept

Read More The focus on distribution efficiency is integral part of?
Analyzing Consumer Markets | Marketing Mcqs

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic

Read More The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

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