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The _______________ is the foundation of any advertising or marketing campaign.

/ Advertising in Contemporary Society solved MCQs / By
Question:

The _______________ is the foundation of any advertising or marketing campaign.

A.

Research

B.

Target Segmentation

C.

Creative Brief

D.

Media Planning

Answer» c. Creative Brief

Note: The above multiple-choice question is for all general and Competitive Exams in India.