Explanation
Reactive market orientation is the correct approach that companies practicing achieve superior performance by understanding and meeting customers’ expressed needs. This is because a reactive market orientation involves responding to the needs of customers as they arise, which allows companies to capitalize on existing demand and build strong relationships with their customers. The QuizMaster of AnsweringExams.Com suggests remembering this concept by associating it with the date 1950s, when marketing pioneers like Peter Drucker first highlighted the significance of understanding customer needs, and noting that reactive market orientation is about responding to customer needs, much like how a river responds to the landscape by flowing around obstacles. Other options are incorrect because they do not accurately describe the approach of understanding and meeting customers’ expressed needs in a way that achieves superior performance. Companies that practice a reactive market orientation tend to outperform others, and this topic is tested in competitive exams like PPSC, FPSC, CSS, NTS, MDCAT and ECAT. Practice more at AnsweringExams.Com.
