Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

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Question:

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

A.

Selecting Media

B.

Media Strategy

C.

Media Execution

D.

Measuring communication

Answer» a. Selecting Media

Note: The above multiple-choice question is for all general and Competitive Exams in India.